Mitchell’s Ice Cream
In 2009, we began working with Mitchell’s Ice Cream on a new website and brand refresh. Mitchell’s makes exceptional, simply-crafted ice cream. At that time, their identity did not entirely align with who they’d been as a company: fresh, local, committed, fun, sometimes fancy, friendly, and honest. We worked with them over the next decade as they grew and evolved. Today, our original identity remains in use, and together we’ve been able to work on multiple aspects of their brand—from packaging and business cards to specialized projects like a large-scale historic marquee, or toy trains complete with thousands of tiny sprinkles glued by hand at their flagship location.
Services brand identity, art direction, photography, stationery, advertising, web design, signage, packaging, apparel, product development
Photography: Suzuran Photography, Emily Good, Paul Sobota, Billy Delfs